Redefining senior housing for the new retiree generation

New Acronym, Sustainable Housing for Ageless Generations, kicks off 30th anniversary with a new vision

  • Tuesday, April 3, 2018 2:18pm
  • Life

The following is a press release from Sustainable Housing for Ageless Generations (SHAG).

The most compelling issue facing older adults is determining where they will live with stability, quality and meaning throughout this period of life.

When SHAG was founded three decades ago, it led the way for low to moderate-income seniors by creating a wonderful apartment lifestyle specifically for their needs. SHAG provided, and still does provide, a home to count on and vibrant community to enjoy.

As an entire generation has elapsed and SHAG enters its 30th year, it again redefines retirement as it brings fresh meaning to the SHAG acronym. SHAG formerly stood for the Senior Housing Assistance Group, now it is Sustainable Housing for Ageless Generations.

“We are not changing our organization’s name — we will continue to be called SHAG, which is how the public has known us for 30 years. Rather, we are bringing new meaning to our name to match where we are going and what matters to the upcoming generation of retirees,” said Jay Woolford, SHAG Executive Director.

Retirees wish to be recognized as continuing to be vital and contributing to society as they have throughout their lives. “Ageless Generations” resonates with and appeals to this desire. Moreover, “ageless” recognizes diversity. It looks beyond chronological age, physical and mental ability to real issues such as health, social participation and independence so that people reap the most benefit from living at a SHAG community.

SHAG residents helped to direct this change. SHAG conducted focus groups across its communities, and in speaking with current and prospective residents, asked what the words “affordable” and “sustainable” meant to them. The majority believed that “affordable” related to an individual’s own circumstances — “What may be affordable to you is not necessarily affordable to me.”

In contrast, they perceived “sustainable” as “doable,” regardless of an individual’s circumstances. The term was understood in its sense of long-term feasibility, with positive connotations about their ability to continue in their individual housing situations.

Earlier SHAG redefined its acronym to better express the organization’s purpose. At its founding in 1988, SHAG stood for “State Housing Assistance Group.”

As the company evolved it became clear serving older adults would be the primary mission; in 1997 the revised definition “Senior Housing Assistance Group” was adapted. Now, 20 years later with making the shift to “Sustainable Housing for Ageless Generations,” SHAG is carrying out its tradition of embracing change to successfully move forward with the baby-boomer generation.

“The “Silver Tsunami” is coming, and with it comes different wants and needs indicative of a new generation. These retirees are more active and fit, more social and have higher expectations. They want to be stimulated and continue to learn and grow and we at SHAG are here to support these changes,” adds Woolford.

Many residents will remain in the workforce. SHAG’s housing niche has now become a more mainstream need. Fortunately, SHAG can fulfill it with an established, trusted brand and a positive association of price to value, active lifestyles and a strong sense of community. The newly defined acronym is essential to this success.


More in Life

Rep. Joe Fitzgibbon and Page Carson Foster. Photo credit Washington State Legislative Support Services
Carson Foster serves as page in Washington State House

The following was submitted to the Reporter: Carson Foster, a student at… Continue reading

Matt Kidd. Submitted photo
True strength has no limits

Covington resident Matt Kidd shares his story about kidney disease to help others during National Kidney Month.

Submitted photos from Kela Hall
Inspiring young women

The KD Hall Foundation honored Women’s History Month by having empowering and… Continue reading

Two commissioner positions available this year

For The Reporter The Tukwila Pool Metropolitan Park District (TPMPD) is a… Continue reading

Photo courtesy Tukwila Police Department’s
                                Facebook page
Tukwila Fire raises more than $8,000 for the LLS Stairclimb

The crew climbed up 69 flights of stairs at the Columbia Tower in Seattle.

Troop 398 newest Eagle Scout presentation

The Tukwila Historical Society is pleased to announce our volunteer and Tukwila… Continue reading

Submitted photo from the Seattle Seahawks
Seahawks Tre Flowers visits Tyee

He went there to present a $10,000 grant to the school

Measles outbreak: Officials urge vaccinations

Editor’s note: Measles is highly contagious. If you think you or your… Continue reading

The Tukwila Historical Society has been the location for the Japanese Sister City Gift Exchange Exhibit for the past several years. The city of Tukwila had many of the artifacts in storage and by joint effort it was decided to place the items in the museum for all to enjoy. For a viewing of the exhibit, please feel free to contact the Tukwila Historical Society to arrange a visit. Photo by Louise Jones-Brown
Japanese influence in the Duwamish Valley

In 1907, prior to Tukwila’s incorporation, the T.S. Unos family arrived from… Continue reading

For whodunit lovers, this short story is a gleefully-dark delight

Growing older is a very good thing. First of all, there’s a… Continue reading

Winter safety tips

The Washington State Fire Marshal’s Office give safety tips about the winter weather.

Search no more, you’ll want to read ‘Hero Dogs’

You felt like such a loser. It was a feeling that didn’t… Continue reading