Social Media Advertising Opens the Doors to New Customers

Networks like Facebook, Twitter and Instagram have opened up new ways to communicate.

It’s fairly safe to say that social media has changed our lives. Networks like Facebook, Twitter, Instagram and Snapchat have opened up new ways to communicate and share our passions and daily lives. As a result, they have attracted hundreds of millions of active users. The online advertising research company eMarketer estimated that 593.7 million people worldwide used Instagram at least once a month in 2017.

All of these networks have benefited from the fact that consumers eagerly share their interests across these networks, generating a substantial amount of data about these consumers that advertisers can use to deliver targeted ad messages. This has led to the massive popularity of social advertising as a way to reach very targeted audiences – the same eMarketer report estimates Instagram sold $4.10 billion in advertising in 2017.

Many businesses are aware that social media gives them an opportunity to interact with their customers by sharing content, news and special discounts to those who “follow” the company’s pages. But many do not know that they can amplify their voice across these networks through the use of paid advertising, which can put them in front of both their existing customers and new prospects.

Facebook allows advertisers to set their goals, determine the audience targets that they want to reach, set budgets and then run campaigns across the network (here is an overview of the basics). Advertisers can get very creative with their targeting. They can pursue consumers who recently visited their site or looked at items at online retailers. They can target completely new audiences who have the same characteristics of customers (in other words, those who are “likely” to be customers). Many of the same parameters and strategies can be applied to Instagram, which is owned by Facebook.

The best part is that these opportunities are available to advertisers of all sizes and advertisers don’t have to approach social advertising as a do-it-yourself endeavor. Ad agencies, local media companies and other ad services providers, including Sound Publishing, can help advertisers take advantage of social advertising to grow their business. In fact, here at Sound all we need is your desired audience and what you’d like your campaign to do (such as promote the launch of a new store or bring new visitors to your website), and we will handle the rest, including creative, campaign set up, and reporting.

More in Marketplace

Do More – Save More with this Digital Coupon Book from Seattle Southside Regional Tourism Authority

The Seattle Southside Regional Tourism Authority (RTA) has developed a digital coupon… Continue reading

Local painting company celebrates 50 years with eye toward the future

Built by painters, for painters: Community’s longstanding SKIS Painting moves to Renton

Your Holiday To-Don’t List

Seattle Southside Regional Tourism Authority has unveiled a digital gift guide and holiday planner

SEATTLE SOUTHSIDE: Great options for food, fun and family activities

Great ideas for what to do with those visiting friends and family

Seattle Southside: Fun for Everyone

Seattle’s Backyard offers lots to see, do and experience

Domestic violence IS preventable: July 21’s Refuse To Abuse 5k is a unique run/walk through every level of Safeco Field, from the players’ tunnel to the final lap around the field.
LifeWire provides a lifeline for woman fleeing abuse

Refuse to Abuse 5K at Safeco Field raises funds and awareness to fight domestic violence

Join the July 21 Refuse To Abuse 5k, a joint event from the Seattle Mariners and the Washington State Coalition Against Domestic Violence.
Survivor shares message of strength: Domestic violence is preventable

Lace up for the Refuse to Abuse 5k, July 21 at Safeco Stadium

The Refuse to Abuse 5k, at Safeco Field July 21, supports the Washington State Coalition Against Domestic Violence. Ben VanHouten photo
Step out – and onto Safeco Field! – to help put an end to domestic violence

Start the discussion and register today for the Refuse to Abuse 5K

Miny Tafesse, founder and owner of Abyssinia Hair & Beauty Clinic in Renton.
Renton entrepreneur shares both the spirit and substance of her success

How do you build a successful business? It all begins with passion!

Top Komen Race for the Cure fundraisers Heidi May, left, and Laura Mendoza. Mendoza was the No. 1 overall fundraiser for 2017 and May was the No. 1 survivor fundraiser. Photo by Scott Eklund/Red Box Pictures
‘Pink Sisterhood’ unites to Race for the Cure

Walk, run, volunteer or donate to create life-saving change in the fight against breast cancer

Connect2Classes Tested: 7 Steps to Better Photography

Take the fear out of using those digital camera functions with Hudson’s Photo Workshops